Italy’s High-End Property Buyers

Damien O'Farrell
3 min readMay 29, 2023

Foreigners buying high-end properties in Italy are principally drawn to the first-tier cities of Milan and Rome. High-end property buyers from abroad typically have specific preferences and expectations when it comes to luxury properties in Italy. While individual preferences can vary, here are some common features and considerations that high-end property buyers often prioritize:

Location: Buyers seek prime locations, such as prestigious neighborhoods, waterfront properties, proximity to amenities, cultural attractions, or scenic views. Exclusive communities or properties with extensive privacy are also popular.

Quality and craftsmanship: Luxury buyers appreciate fine craftsmanship and high-quality materials throughout the property. Attention to detail, superior finishes, and top-of-the-line appliances are essential.

Size and layout: Generous living spaces, expansive floor plans, and open layouts are desirable to accommodate luxurious lifestyles. Multiple bedrooms, en-suite bathrooms, walk-in closets, and spacious common areas are often sought after.

Outdoor spaces: High-end buyers often value outdoor areas, such as gardens, terraces, balconies, or rooftop patios. Features like swimming pools, hot tubs, outdoor kitchens, fire pits, and well-designed landscaping enhance the property’s appeal.

Smart home technology: Integration of advanced home automation systems, smart security features, energy-efficient solutions, and customizable controls for lighting, temperature, and entertainment are attractive to tech-savvy buyers.

Amenities and facilities: Luxury properties often offer exceptional amenities like private gyms, spas, home theaters, wine cellars, game rooms, concierge services, and 24/7 security. Access to exclusive community facilities is also very appealing.

Privacy and security: High-end buyers prioritize privacy and security. Advanced security systems, gated entrances, surveillance cameras, and discreet design elements that ensure confidentiality are highly valued.

Sustainability and eco-friendliness: Increasingly, luxury buyers are interested in sustainable features like energy-efficient appliances, solar panels, green building materials, and smart home automation systems that optimize energy usage.

Unique features and customization options: Exclusive and rare features such as private helipads, indoor swimming pools, private art galleries, wine cellars, or home offices with stunning views are highly sought after. The ability to customize and tailor the property to their preferences is also appealing.

Investment potential: Some high-end buyers consider the property’s potential for long-term value appreciation or the ability to generate income through rentals or resale, and cities like Milan and Rome offer this.

It’s important to note that preferences can vary depending on cultural influences, regional trends, and individual buyer profiles. These considerations provide a general overview of what high-end property buyers often look for when buying luxury properties in Italy. However, it’s essential to conduct market research and understand the specific demands of the target market in each location, as smaller cities in Italy may not offer some of these sought-after features unless it is an independent property.

Please feel free to contact me if you’re interested in purchasing a high-end home in Italy with a budget of at least €1,500,000 and want to see some of the country’s most prestigious properties, including whisper listings.

Contact: www.damienofarrell.com

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Damien O'Farrell
Damien O'Farrell

Written by Damien O'Farrell

Global Mobility Specialist and Expat Coach with thirty plus years’ experience in providing high-touch immigration, relocation, & coaching services in Italy.

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